Posts Tagged ‘Digital Footprint’
Personal Learning Network and your Performance
A PLN can be a great addition to your online portfolio to support your resume or your performance review. Your PLN is personal, portable and easy to maintain. It also demonstrates your understanding and recognition of the importance of having a professional online presence as well as the technical skills required to build and maintain this online environment.
In this short video I share 7 easy ways to get started. You can choose to use one of the tools or a combination. Remember, everyone’s network will look and function differently.
If you want to find out more about learning and leading through your PLN, then join me on 25 April or 26 April. I’ve set up three difference times, so you should be able to find a time that suits you to connect in for the one hour webinar.
Can we learn something from marketing?
Internet marketing is changing the way businesses “do business”.
As consumers engage in using the Internet, the traditional ways of marketing are losing ground.
“New marketing is any marketing tactic that relies on earning people’s interest instead of buying it.”
Consider these points for the new marketing approach:
- two-way communication and interaction
- people find you via search engines, social media, referrals, word of mouth
- the marketer provides value
- the marketer seeks to entertain and/or educate.
The new term is “inbound marketing”. Some of the most effective marketing methods include content marketing and social media.
Check out this infographic from Voltier Digital. It highlights the differences between the two kinds of marketing.
Consider how you could use content and social media to raise your profile.
Inbound Marketing vs. Outbound Marketing
Students need to check privacy issues
This Facebook Wall of Shame Infographic certainly says it all when it comes to one’s digital footprint in a social networking environment. Every student needs to be aware that their social networking presence may be searched by a prospective employer so be careful what you include in your profile and definitely be careful what you post.
In 60 seconds
Infographic by- Shanghai Web Designers
Did You Know That – In 60 SECONDS
Search engine Google serves more that 694,445 queries
6,600+ pictures are uploaded on Flickr
600 videos are uploaded on YouTube videos, amounting to 25+ hours of content
695,000 status updates, 79,364 wall posts and 510,040 comments are published on Social Networking site Facebook
70 New domains are registered
168,000,000+ emails are sent
320 new accounts and 98,000 tweets are generated on Social Networking site Twitter
iPhone applications are downloaded more than13,000 times
20,000 new posts are published on Micro-blogging platform tumbler
Popular web browser FireFox is downloaded more than 1700 times
Popular blogging platform WordPress is downloaded more than 50 times
WordPress Plugins aredownloaded more than 125 times
100 accounts are created on professional networking site LinkedIn
40 new Questions are asked on YahooAnswers.com
100+ questions are asked on Answers.com
1 new article is published on Associated Content, the world’s largest source of community-created content
1 new definition is added on UrbanDictionary.com
1,200+ new ads are created on Craigslist
370,000+ minutes of voice calls done by Skype users
13,000+ hours of music streaming is done by personalized Internet radio provider Pandora
1,600+ reads are made on Scribd, the largest social reading publishing company
Digital Citizenship Essentials
Join me for a webinar on A Point of View on Digital Citizenship Essentials on August 24.
Reserve a webinar seat now at:
https://www1.gotomeeting.com/register/958475792
The use of mobile devices is growing exponentially across society.
Our young people (and their families) are not immune to this increasing “hunger” to be connected at any time, at any place and within any space. At the same time, parents are calling for elements, such as cyber-safety, to be taught to their children, similar to the “stranger danger” of previous times.
Cyber-safety cannot be taught in isolation.
Other elements of being a digital citizen cannot be taught in isolation.
This free webinar will explore 5 essential components of digital citizenship in the context of current educational discussions. I will identify the crucial curriculum framework connections and address the importance of working towards integration and inclusion of digital citizenship essentials.
Title: A Point of View on Digital Citizenship Essentials
Date: Wednesday, August 24, 2011
Time: 8:00 PM – 9:00 PM AEST
Reserve a webinar seat now at:
https://www1.gotomeeting.com/register/958475792
Look forward to seeing you online soon.
Schools and digital citizenship
Did you know that the ‘first use’ of the Internet is about age 5?
The interim report from the Joint Select Committee on Cyber-safety, High-wire act: cyber-safety and the young (June 2011) has included some startling statistics on young people’s use of the Internet. The Australian Communications and Media Authority’s submission to the
Joint Select Committee on Cyber-safety (July 2010, No. 80, page 3) states the following:
“The ACMA’s survey Media and Communications in Australian Families (December 2007) indicated ‘first use’ at about age 5, but there is anecdotal evidence that children are going online at younger and younger ages.
The ACMA’s Click and Connect (July 2009) research found that as children age they spend more time online:
- Children aged 8 to 9 years use the internet for an average of 1 hour, 6 mins every two days.
- Young people aged 16 to 17 years average 3 hours, 30 mins on the internet every day.
- Younger children are more interested in individual activities online, such as playing games—83 per cent of 8 to 11 year-olds reported online gaming as the most popular use of the internet.
- By comparison, young people aged 12 to 17 use the internet mainly for social interaction—81 per cent of 12 to 17 year olds nominated social networking services as their main reason for going online” (page 3).
There is strong evidence that cyber-safety needs to be introduced into schools at a very early age.
In the following video, Andrew Churches from New Zealand outlines the six underlying facets that students need to understand.
Advocacy – capture killer statistics
Strategy 2: Capture killer statistics
Stating statistics can really get people to take some notice.
Recently, at an international conference in my closing remarks for a keynote speaker, I made the statement that 46% of Australians are illiterate. This certainly sent out a buzz amongst the delegates and during the morning break I had a number of folk asking me where this had come from. The statistic comes from the Australian Bureau of Statistics – Adult Literacy & Life Skills Survey, Summary Results, 2006. This statistic relates to prose literacy, which means 46% cannot read a timetable or a newspaper, or fill out a form.
One group, National Year of Reading 2012, have really leveraged this by putting a different spin on the statistic. On their flyer (available from their website) they state:
“Can you read this?
Then you’re one of the 54% of Australians who are prose literate. You’re in the majority – but only just.”
They have used the killer statistic to promote their 2012 event.
Australian has over 7,000 primary schools and under the P21 element of the Australian Government’s Building the Education Revolution, libraries were very popular projects.
(Data from Australian Government Building the Education Revolution Implementation Taskforce Interim Report, 6 August 2010)
What does this graph say about how much schools appreciate having a school library? Does the school library become the “showcase real estate” of the school? I wonder how many parents like to see the school library before they enrol their child? Or how many dignitaries are taken to the school library as part of the school visit?
Based on the Australian Schools Census 2009 and the BER interim report this would mean that 40 to 45 percent of primary schools choose to have either a refurbished or new school library built under the Australian Government’s Building the Education Revolution.
It is also possible for you to capture killer statistics at your school that can make people take notice.
If you are using a booking system for your time or for the school library facilities this information can become very useful. For example, if your time is booked by a classroom teacher and you multiply this by the number of students in that class, then effectively you are engaging with “x” number of students during their learning experience with you in the library. Then, work that out for the week and you might even surprise yourself. Do the same with the number of teachers you might work with during a week and work out the percentage of teachers across the whole school with whom you have collaborated in the development of classroom programs.
I love the quirky statistics that challenge me to think about how I could use the information in a different way. For example, this one from the Sydney Morning Herald – “The number of fixed phone lines has remained at 10.7 million since June 2000, but the number of mobile connections has increased from eight million to 24.2 million over the same period.”
Now, with this growth of mobile devices I can link this into the need for schools to provide support for our young people to become responsible global digital citizens. Here is an opportunity to promote what the school library does by way of developing policies for classroom and playground use for mobile devices or the library programs that help students develop positive digital behaviours and awareness of their digital footprint.
So what killer statistics have you been able to unearth? I would really love to hear about your examples and how you have used these to advocate for your school library.
Digital footprint and social responsibility
It is now becoming general practice by employers to check an applicants’ digital presence as part of the selection process. A report by Pew / Internet, Digital Footprints: Online identity management, indicates 47% of Internet users have searched for information about themselves online.
ABC Riverina radio, on 22 May 2008, presented a session on Digital Living: Digital Footprint. A panel of Charles Sturt University academics were involved in the discussion – the audio is well worth listening to.
So how do we, as educators, make our students aware of their social responsibility when creating their digital footprint? The following video is one that every teacher should show to their students and every parent should show to their children.
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