Posts Tagged ‘Social Networking’
Personal Learning Network and your Performance
A PLN can be a great addition to your online portfolio to support your resume or your performance review. Your PLN is personal, portable and easy to maintain. It also demonstrates your understanding and recognition of the importance of having a professional online presence as well as the technical skills required to build and maintain this online environment.
In this short video I share 7 easy ways to get started. You can choose to use one of the tools or a combination. Remember, everyone’s network will look and function differently.
If you want to find out more about learning and leading through your PLN, then join me on 25 April or 26 April. I’ve set up three difference times, so you should be able to find a time that suits you to connect in for the one hour webinar.
Can we learn something from marketing?
Internet marketing is changing the way businesses “do business”.
As consumers engage in using the Internet, the traditional ways of marketing are losing ground.
“New marketing is any marketing tactic that relies on earning people’s interest instead of buying it.”
Consider these points for the new marketing approach:
- two-way communication and interaction
- people find you via search engines, social media, referrals, word of mouth
- the marketer provides value
- the marketer seeks to entertain and/or educate.
The new term is “inbound marketing”. Some of the most effective marketing methods include content marketing and social media.
Check out this infographic from Voltier Digital. It highlights the differences between the two kinds of marketing.
Consider how you could use content and social media to raise your profile.
Inbound Marketing vs. Outbound Marketing
Why schools need a mobile phone user policy
With the growth of mobile devices it has become imperative that schools must support our young people to become responsible global digital citizens. This information graphic captures some startling statistics based on a Facebook survey.
Schools are being challenged to develop policies for classroom and playground use for devices like smartphones and Internet connected iPads. Adopting the “blanket ban” on the use of digital tools at school has failed.
We need to leverage the new technology for learning and, in particular, teach our young people how to be responsible users whilst we have them in an environment where they can safely “experiment”. The digital behaviours learned at school will, hopefully, stay with them when outside school.
Created by: HackCollege
Students need to check privacy issues
This Facebook Wall of Shame Infographic certainly says it all when it comes to one’s digital footprint in a social networking environment. Every student needs to be aware that their social networking presence may be searched by a prospective employer so be careful what you include in your profile and definitely be careful what you post.
Advocacy – leverage the network
Strategy 7: Leverage the network
This strategy connects well with strategy 6 – massage the media.
The list of media exposure opportunities listed under strategy 6 help you to link to the professional network, so you are never alone. For example, you can connect into the collective wisdom of professional associations who have information available to help you with your advocacy efforts. Consider checking out some of the following:
ASLA Advocacy page and ALIA Advocacy page
CSLA Toolkit for Advocacy and Action
IFLA School Library Advocacy Kit
Also, don’t be afraid to leverage the social network – Twitter, Facebook, Ning,LinkedIn, etc. Your message needs to go viral. Identify those who share your goals and those who are willing to support your efforts, and then make the connections.
If you have any other professional networks that you tap into for advocacy ideas and support, please let me know. It would be great to provide access to a comprehensive list so that we really do not have to feel that we are doing this alone.
Social networking to attract users to your web site
I’ve just started to read Six Pixels of Separation by Mitch Joel. The blurb claims that this is the “first book to integrate digital marketing, social media, personal branding and entrepreneurship in a clear, entertaining, and instructive manner.”
Well, I’m planning on speeding up my reading (and application) by attending the World Traffic Summit at the Gold Coast, Australia – August 27-29, 2010.
One person that I follow, Brett McFall, has just interviewed a young Aussie who is using Facebook in a very entrepreneurial way. Tom Miller is going to be a speaker at the upcoming World Traffic Summit at the Gold Coast.
Tom will share his step-by-step process on how he uses Facebook. Other presenters will also share how they use social networking tools to do exactly the same….attract users and do business.
Do yourself a favour – drop whatever you’re doing and listen the brief blurb on each presenter right now – World Traffic Summit.
I’m heading to the Gold Coast to tap into the teachings of these folk – I’m not really into reinventing the wheel.
Hope to see you there.
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