Posts Tagged ‘Web2.0’
Can we learn something from marketing?
Internet marketing is changing the way businesses “do business”.
As consumers engage in using the Internet, the traditional ways of marketing are losing ground.
“New marketing is any marketing tactic that relies on earning people’s interest instead of buying it.”
Consider these points for the new marketing approach:
- two-way communication and interaction
- people find you via search engines, social media, referrals, word of mouth
- the marketer provides value
- the marketer seeks to entertain and/or educate.
The new term is “inbound marketing”. Some of the most effective marketing methods include content marketing and social media.
Check out this infographic from Voltier Digital. It highlights the differences between the two kinds of marketing.
Consider how you could use content and social media to raise your profile.
Inbound Marketing vs. Outbound Marketing
QR code
A QR code (an abbreviation for Quick Response code) is a two-dimensional code first designed for the automotive industry. They are another type of barcode and are useful as they link you to extra information and save you from needing to type URLS into your smartphone or iPod Touch. You can store the information and read it now or later. Smartphone users open their QR reader app and it scans the code and delivers the information to you. It might be a web link with lots of information, a YouTube video or just some text to read.
Brendan Jones provides …
Scooped up
Curating a topic can be as easy as Scoop.it
Here is my first dive into the curating environment with School Library Advocacy
Other topics I follow include:
Digital Citizenship in Schools by Judy O’Connell
SCIS (Schools Cataloguing Information Service) by SCIS
Social Networking for Information Professionals by Judy O’Connell
Student Learning Through School Libraries by Lyn Hay
Check out Joyce Valenza’s post, ‘A few good scoops for us’ where she has categorised a whole set of curated sites.
In 60 seconds
Infographic by- Shanghai Web Designers
Did You Know That – In 60 SECONDS
Search engine Google serves more that 694,445 queries
6,600+ pictures are uploaded on Flickr
600 videos are uploaded on YouTube videos, amounting to 25+ hours of content
695,000 status updates, 79,364 wall posts and 510,040 comments are published on Social Networking site Facebook
70 New domains are registered
168,000,000+ emails are sent
320 new accounts and 98,000 tweets are generated on Social Networking site Twitter
iPhone applications are downloaded more than13,000 times
20,000 new posts are published on Micro-blogging platform tumbler
Popular web browser FireFox is downloaded more than 1700 times
Popular blogging platform WordPress is downloaded more than 50 times
WordPress Plugins aredownloaded more than 125 times
100 accounts are created on professional networking site LinkedIn
40 new Questions are asked on YahooAnswers.com
100+ questions are asked on Answers.com
1 new article is published on Associated Content, the world’s largest source of community-created content
1 new definition is added on UrbanDictionary.com
1,200+ new ads are created on Craigslist
370,000+ minutes of voice calls done by Skype users
13,000+ hours of music streaming is done by personalized Internet radio provider Pandora
1,600+ reads are made on Scribd, the largest social reading publishing company
School library advocacy and using social media
Did you know that if Facebook was a country it would be the third biggest in the world?
Did you know that YouTube is a popular search engine?
The use of social media to attract attention and to exercise influence is definitely on the rise. As educators it is crucial for us to develop an understanding of these social networking utilities and to then explore how to apply them to our school library services and programs.
Social networking to attract users to your web site
I’ve just started to read Six Pixels of Separation by Mitch Joel. The blurb claims that this is the “first book to integrate digital marketing, social media, personal branding and entrepreneurship in a clear, entertaining, and instructive manner.”
Well, I’m planning on speeding up my reading (and application) by attending the World Traffic Summit at the Gold Coast, Australia – August 27-29, 2010.
One person that I follow, Brett McFall, has just interviewed a young Aussie who is using Facebook in a very entrepreneurial way. Tom Miller is going to be a speaker at the upcoming World Traffic Summit at the Gold Coast.
Tom will share his step-by-step process on how he uses Facebook. Other presenters will also share how they use social networking tools to do exactly the same….attract users and do business.
Do yourself a favour – drop whatever you’re doing and listen the brief blurb on each presenter right now – World Traffic Summit.
I’m heading to the Gold Coast to tap into the teachings of these folk – I’m not really into reinventing the wheel.
Hope to see you there.
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